How Rust-Oleum eliminated hours of manual reporting with InfluenceKit
Katelin Maldonado is the Associate PR Manager at Rust-Oleum — a manufacturer of protective paints and coatings for home and industrial use. As the leader of her marketing department, she needs to be able to optimize processes and improve her workflows wherever possible. She can’t afford to spend time collecting data manually, make crucial campaign decisions on gut-instinct, or share information haphazardly. That is why she uses the influencer reporting platform, InfluenceKit.
“It’s a great tool for sharing your influencer stats from your campaign with people within your team. It’s easy to use, everything is right there in the tool that you need,”
– Katelin Maldonado, Associate PR Manager at Rust-Oleum
Manual data collection via screenshots
Before using InfluenceKit, Katelin collected screenshots from influencers, manually counted metrics, and compiled them into a spreadsheet.
Sharing screenshots of influencer insights was a mess because then I would hear from a salesperson asking, ‘what’s the total number of impressions for our campaign’ and I would have a folder saved as screenshots that I would have to add up that were no longer relevant. It was just a pain,” Katelin explains.
Besides being messy, collecting data in this way was also super unreliable.
“The biggest pain point was that it didn’t feel like these metrics that I was pulling together were really credible. It felt like I was just throwing numbers together into an Excel sheet that was never updated on its own,” Katelin says.
Not only were the metrics incorrect the moment they were documented, it was also cumbersome for Katelin to share her data with the sales team and other stakeholders.
Plus, she often had to rely on the influencers to provide the data.
“When we’re working with a specific influencer on a project, I have to, everytime someone posts, send them an email and try to get as many metrics in there as I can. But really, I never had a tool before to measure or share anything. I would just rely on the influencer,” Katelin explains.
This meant that Katelin and the Rust-Oleum team weren’t as equipped in making the best decisions regarding their influencer marketing program. They needed a better solution that could share live stats from a full campaign without having to chase down influencers, and reduce the amount of time spent collecting and sharing data.
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Accurate influencer campaign reporting
InfluenceKit allows brands to collect and share live influencer campaign data with anyone through a single link. After receiving a few InfluenceKit reports from influencers, Katelin instantly recognized the value in receiving their campaign data without having to bug influencers or log into their accounts.
“There are a few influencers that I work with that were already using InfluenceKit and I always found it very helpful. Usually, when I’m working with a few different brands, and I’m working with a specific influencer on a project, every time someone posted, I’d send them an email, try to get as many metrics as I could, but I really never had a tool to measure anything. I would just rely on the influencer. When the influencers would send an InfluenceKit link, I was able to see and share those stats with our brand team and they were really impressed and it was so nice to see everything in one place,” says Katelin.
Here’s why adding InfluenceKit to Katelin’s stack was a game-changer for Rust-Oleum and their influencer marketing program:
First, InfluenceKit’s platform makes reporting simple. This allows Katelin and her team to jump into the platform and start analyzing their campaign performance while also seeing the impact of their work on their target audiences.
“We did the demo and I immediately saw how easy it was to use,” Katelin explains.
Second, because she didn’t have to manually collect screenshots, add up the metrics, and add them to a spreadsheet, Katelin could save time. Now, Katelin just creates a new campaign, adds her influencers to the campaign, and when they’ve produced assets or deliverables, add their links into InfluenceKit. InfluenceKit does the rest:
“When I’m in a meeting with one of our customers who wants to know, in the next 10 minutes, how many impressions came from our recent campaign, instead of going back into an Excel doc or reaching out to an influencer, I can just log in to InfluenceKit and send over the link from there,” Katelin explains.
“I can share this live campaign data with the brand team by copying the link and they don’t need to have a log in to see the stats.
– Katelin Maldonado, Associate PR Manager at Rust-Oleum
Lastly, Katelin could share her data with the single click of a button and without having to manually count metrics.
“I can share this live campaign data with the brand team by copying the link and they don’t need to have a log in to see the stats. This is really important because I knew people weren’t going to log in, even if I gave them my login in. Just an easy click and they can see everything was a selling point for me,” Katelin says.
With a strong set of solutions in place, Katelin and her team were set up to manage and report on their influencer campaigns with ease.
Improved workflow and increased efficiency
By providing Rust-Oleum with a simple yet powerful platform, InfluenceKit dramatically upgraded Katelin and her team’s influencer campaign reporting capabilities.
“It’s easy to use and everything is right there in the tool that you need,” Katelin says.
Because of its cloud-based and accessible features, InfluenceKit has eased Katelin’s pain of not being able to share campaign data on the fly.
“The number one thing that I can do now that I couldn’t do before was be able to share stats from a full campaign more efficiently,” Katelin explains.
Beaming with confidence to now be able to manage campaign data whenever they need to, InfluenceKit’s all-in-one reporting platform makes it easier for Katelin and her team to manage their campaign data proficiently.
“InfluenceKit makes it possible for us to share those stats and our brand team is so impressed. It’s so nice to see everything in one place and it’s a great tool for sharing your influencer stats from your campaign with people within your team,” says Katelin.
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